The European Championships 2016 – A unique promotional opportunity to piggy back on home nations success!
- Mar 15, 2016
- By Karen
- In Uncategorized
- Comments Off on The European Championships 2016 – A unique promotional opportunity to piggy back on home nations success!
The home nations will be represented in force in France, with England, Wales, Ireland and Northern Ireland having all qualified for the European Championships. Only Scotland failed to do so!
UEFA confirmed that, despite the recent events in Paris, France will stage next summer’s competition and the final tournament will be played in France from 10th June to 10th July 2016.
Wales, playing at a major tournament for the first time in 58 years, and Northern Ireland, making their maiden European Championship appearance, are joined by England for the draw. The Republic of Ireland will also feature after they qualified through the play-offs.
Brands will face a mouth-watering challenge to conjure up creative promotional themes to celebrate home nations qualification and dare I say, the opportunity to “wind up” the poor old Scots!!
Welsh Supporters will relish the chance to see Gareth Bale represent his country at the finals of a major championships for the very first time and major brands can cross promote without home nation sensitivity……well a creative and humorous approach may well turn Scotland’s failure to qualify into an award winning promotional campaign!!
Guinness will be liberally imbibed both above and below the border, embracing both individual success and failure. Euro 2016 will embrace both patriotic and competitive consumer traits, but will without doubt provide the ultimate in sporting entertainment for all football supporters across our shores.
At Umbrella we remain neutral in support of the home nations teams, but after an in-depth training camp have been declared fully fit to perform when required by a brand to deliver a powerful and evocative call to action on the ever-challenging promotional pitch.
Contact Brendan Fraser-Smith, our Scottish Board representative to discuss your future England, Wales, Northern Ireland and Republic of Ireland promotional needs, who will be delighted and privileged (between gritted teeth) to service your requirements!!
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