Using sport as a hook for your sales promotion is one of the most powerful ways to engage with consumers and drive mass participation – often on a global scale. Of all the hundreds of promotions we manage each year, sports-related promotions out-perform all of them hands down, generally redeeming…

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  • When the festival music stops…

    So you’re all set to launch your brand’s 2019 festival experiential campaign. You hope you’ve worked up enough creative magic to form a lasting memory for the festival goers once the music has stopped. But will it be enough to get these people buying your product again or to form…

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  • Publishing Winners Lists – post GDPR

    If you’ve run a prize promotion before, you’ll be familiar with the fact you need to provide details of the winners of any major prizes – either by publishing them, or making them available on request. This rule ensures transparency and is driven by the CAP Code. The details usually provided are:…

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  • *LATEST* on running compliant promotions

    The hot topic on everyone’s lips last week (aside from Brexit obvs) was the launch of proposals for a 9pm watershed on advertising foods high in fat, sugar and salt (HFSS), covering both television and online media. This is the latest in a long line of proposals published in a…

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  • The Renaissance of the Door drop

    [A LETTER FROM ME TO AN OLD FRIEND] Hello ‘Door drop’ my old friend. I want to apologise to you. In recent years a new glitzy, more popular friend came into my life called Digital. I have to admit I forgot about you and got rather wrapped up in the…

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  • Big Savings on Customer Acquisition

    Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the different ways in which you can boost your acquisition and/or retention strategies by adopting fixed-fee as part of your sales promotion activity. Involving promotional risk management experts to work alongside your creative agency ensures you develop campaigns…

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  • Want a bigger bang from your marketing promotions?

    If you want a really mahoosively big bang for your buck, then look no further. Yes, let the fireworks commence, because in fact Promotional Risk Management allows your company to launch high impact marketing promotions at a fixed cost. Promotions that excite your audience Have you ever wondered how smaller…

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  • Experiential teams – could you have done more?

    As your promotional bus pulls away from your experiential event and the team high-fives over what a success it has been, ask yourself a simple question… What % of visitors are likely to go on and buy your product? Here are 5 really simple ‘add ons’ you can make to…

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