• Experiential teams – could you have done more?

    As your promotional bus pulls away from your experiential event and the team high-fives over what a success it has been, ask yourself a simple question… What % of visitors are likely to go on and buy your product? Here are 5 really simple ‘add ons’ you can make to…

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  • TRY ME FREE

    What would you do for a FREE £7.50 bottle of wine? Would you be prepared to write 15 words saying why you DISLIKE the wine and then mail it in?….Because surprisingly, the typical British consumer wouldn’t. A shocking fact indeed! In fact the typical British consumer is 8 times more…

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  • The Ultimate Guide to GDPR (and why SME’s need to pay attention)

    GDPR & Shopper Marketing Campaigns Dubbed the biggest change in data privacy, the General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. Its two main objectives are to protect the private data of all European Union citizens and to transform the way in which organisations collect…

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  • GDPR & Shopper Marketing Campaigns

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  • FIFA World Cup – marketing tips for non sponsors

    Last World Cup, many brands managed to successfully weave football into their marketing activity without straying onto FIFA territory? Here’s how….

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  • NEW IN! Christmas themed prizes

      NEW IN! Here’s some great new prize ideas to give your Christmas promotion some extra jingle… CHRISTMAS BREAD & BAKING AT RIVER COTTAGE A festive day learning to bake an impressive menu of Christmas brioche, Boxing Day focaccia and a sage, onion and chestnut loaf as well as German…

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  • THE 6 THINGS YOU GOT WRONG ABOUT TEENAGERS

    So just when you thought you understood teenagers… this year’s YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Yes, I was there at the Conference, where I witnessed hordes of Marketing Professionals listen open-mouthed as…

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  • Over-Redemption Insurance, explained.

    Promotional campaigns can be a great way to strengthen your brand awareness and increase sales, but without careful budget management, the success of a campaign could run away with you and leave your business out of pocket. This is where over-redemption insurance comes in. ‘What’s that?’ I hear you ask?…

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  • Big Savings on Customer Acquisition

    Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the different ways in which you can boost your acquisition and/or retention strategies by adopting fixed-fee as part of your sales promotion activity. Involving promotional risk management experts to work alongside your creative agency ensures you develop campaigns…

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  • Add some weight to your promotion

    We never discuss weight loss in this office – it’s all about the weight gain and muscle!!!! In only 30 minutes we can help you GAIN WEIGHT – thousands and thousands of pounds of lovely beautiful weight & muscle to your next promotional headline! Because let’s face it, why run…

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