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  • The Renaissance of the Door drop

    [A LETTER FROM ME TO AN OLD FRIEND] Hello ‘Door drop’ my old friend. I want to apologise to you. In recent years a new glitzy, more popular friend came into my life called Digital. I have to admit I forgot about you and got rather wrapped up in the…

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  • Want a bigger bang from your marketing promotions?

    If you want a really mahoosively big bang for your buck, then look no further. Yes, let the fireworks commence, because in fact Promotional Risk Management allows your company to launch high impact marketing promotions at a fixed cost. Promotions that excite your audience Have you ever wondered how smaller…

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  • Experiential teams – could you have done more?

    As your promotional bus pulls away from your experiential event and the team high-fives over what a success it has been, ask yourself a simple question… What % of visitors are likely to go on and buy your product? Here are 5 really simple ‘add ons’ you can make to…

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    What would you do for a FREE £7.50 bottle of wine? Would you be prepared to write 15 words saying why you DISLIKE the wine and then mail it in?….Because surprisingly, the typical British consumer wouldn’t. A shocking fact indeed! In fact the typical British consumer is 8 times more…

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  • The Ultimate Guide to GDPR (and why SME’s need to pay attention)

    GDPR & Shopper Marketing Campaigns Dubbed the biggest change in data privacy, the General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018. Its two main objectives are to protect the private data of all European Union citizens and to transform the way in which organisations collect…

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  • GDPR & Shopper Marketing Campaigns

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  • FIFA World Cup – marketing tips for non sponsors

    Last World Cup, many brands managed to successfully weave football into their marketing activity without straying onto FIFA territory? Here’s how….

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  • NEW IN! Christmas themed prizes

      NEW IN! Here’s some great new prize ideas to give your Christmas promotion some extra jingle… CHRISTMAS BREAD & BAKING AT RIVER COTTAGE A festive day learning to bake an impressive menu of Christmas brioche, Boxing Day focaccia and a sage, onion and chestnut loaf as well as German…

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    So just when you thought you understood teenagers… this year’s YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Yes, I was there at the Conference, where I witnessed hordes of Marketing Professionals listen open-mouthed as…

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