Babybel – Red Nose Day
Monday 13 February saw the launch of Mini Babybel’s latest limited-edition donation packs in support of Comic Relief. Each individual pack donated 10p to Comic Relief and also featured a ‘cheesy’ joke on the wrapper.
To support this launch, an experiential/sampling campaign ran in town centres and supermarkets, where free Babybels were handed out along with MONP coupons. Consumers were invited to go in store and redeem their coupon to receive 50p off their next purchase of Babybel.
Services: Promotional fixed fee and handling