BEN & JERRY experiential
This experiential campaign introduced the new core range to Asda shoppers. Helping to lure them down the freezer aisle was a ‘freeze and reveal’ gamecard, that once placed inside the chiller would reveal what they had won… possibly a free tub of their new ice-cream. Mmmmm!
Working as a permanent extension of Unilever Marketing, Umbrella maximised the promotional budget of this campaign by managing the financial risk.
Promotion entry methods: Redeem at till
Creative Agency: Savvy Marketing