Award winning Bloom promotion
Achieving a 40% sales uplift with a small budget of £30k, this promotion is a perfect example of how our advise maximises promotional budgets for agencies and brands. We have even won 4 Awards, (including Gold!) from the IPM for our work on this!
With the aim of rewarding Bloom Gin’s loyal consumers, plus helping them recruit new female ones, this on-pack promotion was designed to create cut through!
The free gift with purchase was a bouquet from Bloom & Wild. This was perfect for many reasons – a high-percieved value, high-appeal to the target audience and an extemely strong synergy with Bloom Gin. Not just the name, but the fact Bloom is a floral gin, plus they share the same profile and demographic.
The customer journey that we created was clearly communicated and consumers simply went online to enter a code from the neck tag via Bloom Gin’s website and follow the steps from there.
Services: Promotional consultancy, fixed fee, handling & fulfilment
Client: Quintessential Brands