Award winning Bloom promotion
Achieving a 40% sales uplift with a small budget of £30k, this promotion is a perfect example of how our advise maximises promotional budgets for agencies and brands. We even won 2 IPM Awards for our work on this!
With the aim of rewarding Bloom Gin’s loyal consumers, plus helping them recruit new female ones, this blooming marvellous promotion was created!
A beautiful neck collar ensured great standout on the supermarket shelves and anyone purchasing a 70cl bottle could receive a complimentary summer bouquet of flowers from Bloom & Wild. Rarely do promotional gifts have as a good a fit as this – a floral gin called Bloom. Perfect!
To redeem the offer, customers went online to enter a code from the neck tag via Bloom Gin’s website.
Services: Promotional consultancy, fixed fee, handling & fulfilment
Client: Quintessential Brands