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BUDWEISER mobile coupon

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BUDWEISER – THE HOTTER THE DAY THE LESS YOU PAY

Encouraging Irish men to try a different beer when they go to the pub is no mean feat! The answer was a very innovate mobile app campaign (Budweiser Ice Cold Index) that provided mobile coupons of varying value according to the local weather!

With huge media support, this became the most popular app in Ireland within the first week. The fact free beers were being issued in such huge numbers would usually cause panic in finance departments… however they could relax back in the knowledge it was Umbrella picking up the tab (Fixed Fee is a wonderful thing!!)

Promotion entry methods: Mobile voucher shown to bar staff
Client: Diageo