bulmers decider app
To create plenty of on-trade buzz – all focused around a bottle of Bulmers – this fun ‘deCIDER mobile app’ invited drinkers to scan their bottle to find out if they’ve won a prize.
There were Ticketmaster giftcards to be won every 17 minutes! The great thing about offering intermittent prizes is that not only do consumers love it, but also Umbrella can work with you to find a balance based on redemption levels that will suit your budget.
Promotion entry methods: SMS
Creative Agency: Runaway Marketing