Aiding a sampling campaign
As part of an experiential campaign, sampling teams visited 30 city centres to raise awareness of Carling Cider’s refreshingly perfect taste.
What better way to demonstrate their confidence in this new product than to run a money back guarantee. Leaflets were handed out by the sampling teams reassuring consumers that they could purchase this new product and get their money back if they weren’t 100% happy.
Client: Sense Marketing
Protection: Umbrella’s Promotional Fixed Fee
Promotion entry methods: Mail in with 15 words about why they’re not happy with the product