cooking with schools
One of the all-time classic collectors, Umbrella was involved in Flora Cooking with Schools from the outset. And thanks to its massive success, we continued to shape its yearly re-launch!
The campaign allowed mums to exchange Flora pack tokens for cooking equipment and teaching resources for schools. With the focus being on health education, the campaign was supported by massive road shows and educational DVD’s. A great consumer experience that won multiple awards.
Flora were really able to blast out this message with confidence in the knowledge that Umbrella were managing all the back-end redemptions and financial liability. With more than a million kids benefitting from the new school equipment, this was pretty large!
Entry method: Schools first registered to redeem collected tokens