This doordrop was part of an integrated campaign aiming to increase penetration by reinforcing the product superiority and ‘Quiltiness’. Shoppers were invited to test just how ‘Quilty’ the paper is for themselves.
Not only did Blue Chip’s creative execution ensure standout on the doormat, but we worked with them on the money-off element, that provided recipients a reason to retain the doordrop and drive product trial.
A supporting TV campaign acted as a constant reminder to redeem the coupon and contributed to the overall success of the campaign.
Services: Promotional consultancy, fixed fee and handling
Client: Blue Chip Marketing