CUSHELLE DOOR DROP
To support the launch of Cushelle’s ‘Quiltiest’ ever toilet paper, we worked with Blue Chip to develop an impactful door drop offer. The result for the brand has been a whopping 73% increase in sales and a big win at the DMA Awards for Best Door Drop.
The door drop, as well as having visual standout, also had a very strong call to action. An unmissable £2 OFF headline delivered cut-through – with each leaflet containing two £1 money-off coupons. The first was redeemable immediately to incentivise purchase. The second had a later redemption period – great for encouraging a longer-term brand switch.
A supporting TV campaign acted as a constant reminder to redeem the coupon and contributed to the overall success of the campaign.
Services: Promotional consultancy, fixed fee and handling
Client: Blue Chip Marketing