DR MARTENS global keys
And now for something completely different… With the aim of driving sales in-store, unique yellow keys were attached to each pair of Dr Marten shoes. Consumers were able to use their unique code online to discover if they’ve won one of an array of cool, iconic holiday experiences.
With the support of Umbrella, this was launched in 12 global markets. Adapting a campaign for global markets can be daunting, with different legislation and redemption trends to factor in. Umbrella’s advice and protection means brands can launch confidently.
Promotion entry methods: Online