FLORA WIN A BIKE
Building on Flora’s ‘active families’ message, this promotion offered consumers the chance to win bikes for the family. 500 x £1000 prize tokens were hidden at the bottom of promotional packs.
This promotion had wide scale appeal – not least of all because it ran alongside the Olympics, making it a huge success.
Umbrella is the exclusive risk provider for Unilever. This is an example of one of the many Unilever promotions where we maximised their budget in relation to prize and fulfilment.