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genius my perfect toast

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SAMPLING TOUR BUS: MY PERFECT TOAST

Proving that gluten-free bread really can be tasty.

At the heart of the ‘My Perfect Toast’ campaign was a sampling tour to various UK festivals and town centres in the Genius branded campervan, including Latitude, Cornbury and the centre of Edinburgh. As well as providing the full experiential package, consumers were handed discount coupons that they could redeem at local supermarkets.

Client: Genius Foods
Protection: Umbrella’s Promotional Fixed Fee
Promotion entry methods: Redeem in supermarkets