Guinness-scratchcard

Guinness anniversary

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GUINNESS’S 250TH ANNIVERSARY

Umbrella worked with the Guinness team to advise on cost effective ways to use their promotional budget for Guinness’s 250th anniversary celebrations.

This scratchcard promotion proved a great success in pubs during Arthur’s Day!

Anyone buying a pint of Guinness at participating bars were given a scratchcard. If they scratched off 3 panels to reveal 3 matching amounts of money, they won that amount via a branded cheque.

And just in case drinkers got too lucky with their wins, Umbrella protected Guinness’s budget with fixed fee cover.

Umbrella’s involvement: Consultancy & fixed-fee
Promotion entry methods: Mail in
Client: Diageo