Guinness Free Personalised Glass

To tie in with the Autumn International Rugby, Guinness ran this on-pack promotion to offer consumers a free personalised Guinness glass when purchasing a 10 pack. As well as their name etched into the glass, they could also choose a position that best suits themselves – Captain, Player, Veteran etc., to feature on the glass.

To enter, consumers had to use the unique code printed on the inside of the shrink-wrap and visit the Guinness microsite to fill in their contact details and personalisation preferences.

Services: Promotional consultancy, fixed fee, handling, fulfilment and customer service.