Guinness Free Personalised Glass

To tie in with the Six Nations, Guinness ran this on-pack promotion to offer consumers a free personalised Guinness glass when purchasing a 500ml pack. As well as their name etched into the glass, consumers could choose the applicable national logo or the Natwest 6 Nations Rugby logo to feature on the glass. All the consumer had to pay for was the postage.

To enter, consumers had to use the unique code printed on the inside of the shrink-wrap and visit the Guinness microsite to fill in their contact details and personalisation preferences.

Management services: Promotional consultancy, fixed fee, microsite & secure payment development, handling, fulfilment and customer service.