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HEINEKEN FOSTERS ROCKS

HEINEKEN FOSTERS ROCKS

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Adding some punch to the much loved Australian brand Fosters, 2 new rum flavoured lagers hit the market over the summer months. Following in the footsteps of other trendy spirit flavoured lagers, this combination was inspired by the Australian rum traders of the 19th Century to add a kick to the traditional Fosters brand.

This promotion invited consumers to try a sample of Foster’s Rocks Classic Rum or Fosters Rocks Spiced Rum Flavoured Lager. Customers were then given a £1.00 money off coupon to spend on their next purchase of either a 4 x 440ml pack, 4 x 500ml pack or 10 x 440ml pack at any participating store.