listerine

J&J Australia

Listerine-promotion-small Listernine-fixed-fee
J&J – HELPING AUSTRALIAN MOUTHS STAY FRESH

Our Australian office helped Johnson & Johnson increase sales of their dental products by offering $50 off a dentist visit when consumers purchased ‘floss, brush and mouth rinse’ all in one transaction.

Umbrella’s Fixed Fee covered the entire risk of the promotion based on an assumed consumer response %.

Promotion entry methods: Voucher mailed in to receive a $50 cheque
Client: J&J