PG TIPS CUPPA CLUB
The Cuppa Club is a rather brilliant loyalty driving scheme. Consumers buy special packs of PG tips, collect PG Points and redeem them against perfect Tea Treats – ranging from a teabag tidy for 100 points to a regency cake stand for 500 points.
We worked with the marketing team to help best utilise their budget. Finding the right collectible gifts was a key part of this. Oliver Bonas teaware is a great collectible for their audience and has strong synergy with the campaign.
It’s proved a great hit for the brand and consumer response has been fantastic.
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