Phileas Fogg

Phileas Fogg Go Gourmet

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PHILEAS FOGG – SERVE UP A GOURMET PROMOTION!
This Phileas Fogg crisps promotion uses a clever prize structure to both grab attention and encourage repeat purchase. Centred around their exotic flavours range, the array of prizes offer consumers 4 ways to explore international cuisine. WITH EVERY PACK – win 2 for 1 gourmet restaurant dining FOR 3 PACKS – get entered into a prize draw for a Gourmet Holiday for 2 to Indonesia FOR 5 PACKS – get a free copy of foodie magazine Olive FOR 10 PACKS – get a free ‘World Cuisine’ recipe book Umbrella worked with the client to maximise their promotional budget across each of the tiers of this collector mechanic.
Entry method: code on-line
Client: Dialogue