Gearing up to summer time, this on-pack promotion offered consumers the chance to win all they’d need for BBQ season. Everything from BBQs to hammocks… to the ultimate Reggae Reggae VW Camper Van. And everyone got to download a free song to get them in the reggae mood!
They’ve come a long way since Dragon Den days… with the promo running on ½ million bottles. A high exposure and enticing prizes made Umbrella’s fixed fee a sensible choice to protect them from the cost of over-redemption!
Promotion entry methods: pack code entered online
Client: AB World Foods