robinsons-fixed-fee

Robinsons plant

Robinsons-promotional-risk- Robinsons-sales-promotion
GIFT OF A GARDEN PLANT

Following on from Robinsons previous campaign to transform outdoor spaces (with the charity Groundwork), this promotion was all about customers transforming their own patch.

If customers bought 2 bottles during the promotional period they could mail in and claim a free plant pot, soil and sunflower seed.

Umbrella’s involvement: promotional risk management & fixed fee

Creative agency: Savvy Marketing