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‘BOND MANIA’ AROUND THIS SONY SKYFALL PROMOTION

This promotion was part of Sony’s marketing push relating to the James Bond film ‘Skyfall’ which showcased a range their Sony products.

For anyone purchasing one of the Xperia phones – largely featured in the Bond Advert – Sony, in conjunction with O2, were offering a Free 007 Skyfall Console Game.

With ‘Bond mania’ gripping the nation like never before, this is a classic example of a free gift that really could find redemptions rocketing beyond all expectations. However Sony were able to enjoy peace of mind as Umbrella had protected their budget from such events.

Entry method: Online
Client: Sony