Sunsweet feel brilliant
Sunsweet went all-out with this promotion, putting forward a challenge to ‘feel brilliant’ in 14 days with the help of their prune juice. .. or of course, your money back.
This type of claim puts budgets on the line for any brand. And it is certainly something that should be supported with the correct financial protection from the risk of over-redemption.
The result: Despite tough competitive pricing in the prune juice market (competitors offering 25% discounts) – Sunsweet has managed to avoid the discounting route, whilst maintaining standout using alternative promotional activity. This strategy has successfully protected their market share and sales volumes.
Promotion entry methods: Mail in