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suremen lotus F1

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DRIVE A LOTUS F1 TEAM CAR

Suremen launched its Lotus F1 range with a bang – integrating outdoor, digital, experiential and TV. At the core of all this was a fabulous ‘money can’t buy’ top prize… the chance to win a test drive in the Lotus F1 Team car in the South of France.

It succeeded in driving consumers online to enter, where they were given a driver and finishing position for the next Grand Prix race, if their driver finishes the race in that position they win £10.

FMCG giant Unilever is a longstanding retained client of ours. This is an example of one of their many promotions where we have ensured maximum impact has been achieved within the budget constraints.

Promotion entry methods: Online
Client: Unilever