£40,000 WORTH OF PRIZES TO BE WON
The massive prize fund for this promotion meant consumers of Tilda Rice had the chance to win some exciting rewards from a prize list that included all things digital and retro.
From retro Scooters to iPhones to Portable DAM & FM Radio Audio Systems with iPod Docks, all consumers had to do was scratch 3 of 9 panels from a scratch card to reveal 3 identical winning words. Each scratch car was found at the bottom of Promotional packs of 20kg bags of Tilda Rice sold in specialist Chinese wholesalers.
To add extra excitement to this promotion each scratch card also included a free prize draw competition to win a Scooter, all consumers were invited to enter their details online for a chance to win!
Promotion entry method: Post & Online
Client: Tilda Rice