mop

VILEDA BEAUTY TREATMENTS

VILEDA BEAUTY TREATMENTS

To celebrate the release of the new Cinderella 2 movie, Vileda ran a magical Happy Ever After Free Gift and Instant Win promotion. Vileda became every mop users fairy godmother as they gave away a variety of Cinderella worthy gifts from handbags to spa treatments. To complete the Happy Ever After experience, 8 enchanted mops were up for grabs, which chimed and flashed when used and the lucky winner was treated to a full Cinderella make over worth £1000. Consumers had to enter the URN found on the promotional packaging and visit the special micro site to find out which gift they had been randomly allocated.

Promotion entry method: URN entered online

Client: Vileda