Yeo Valley offered tokens (or Yeokens) that could be collected and swapped for a host of country-style gifts from homeware & foodie treats to fantastic ‘family days out’. They could even be used to help raise money for good causes.
All gifts were perfectly aligned with their brand heritage – the company is a family run dairy, based in the valley. Consumers could even win a day out to visit their farm. Other days out include afternoon teas, country shows. Even music lessons.
Consumers just needed to collect codes from under promotional lids and then go online to open a Yeokens account and start banking their Yeokens. And once ready, they could swap them for a super offer!
Services: Promotional risk consultancy, fixed fee & fulfilment.
Client: Yeo Valley