Is this the perfect time for door drops and DM?

During the last few weeks, as well as quickly adapting to new ways of working, we are all also facing the challenge of keeping brands at the forefront of consumers’ minds, whilst acknowledging the unprecedented times we find ourselves in.

With families spending more time at home than ever before, have door drops & DM become a great way to stay in touch?

They are highly targeted, can be quick to implement and there are some great companies out there that can help you pinpoint potential customers with a high propensity to buy your product, but offering something different is key to standing out on the doormat. Now, more than ever.

Sending something that reminds people of your brand but also offers them a little bit of help or distraction in these uncertain times when they need it will be something they remember. As well as the coupon, you might normally find, how about an additional offer: perhaps a voucher code to redeem to help keep children occupied with a packets of veg seeds to plant in the kitchen window or a free movie for the family? Maybe being different and showing you are thinking of your customers now will help build brand loyalty for the future when we are back to whatever ‘normal’ is!!

Umbrella has 20 years of building great campaigns to keep brands and consumers engaged so if we can help, please get in touch.

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