Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the different ways in which you can boost your acquisition and/or retention strategies by adopting fixed-fee as part of your sales promotion activity.

Involving promotional risk management experts to work alongside your creative agency ensures you develop campaigns that maximize impact, enable you to control (or even cap) your budget and get you great results.

Offering a free gift with purchase is a fantastic way to boost acquisition and this hypothetical example illustrates how adopting a fixed fee approach could save you millions of pounds.