• Promotional Risk Management – Dummies Guide!

    If you want a really mahoosively big bang for your buck, then look no further. Promotional Risk Management allows your company to launch high impact marketing promotions at a fixed cost. Promotions that excite your audience Have you ever wondered how smaller brands in your market place can afford to…

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    Using sport as a hook for your sales promotion is one of the most powerful ways to engage your audience and drive mass participation – often on a global scale. Of all the hundreds of promotions we manage each year, sports-related promotions out-perform all of them hands down, generally redeeming…

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  • When the festival music stops…

    So you’re all set to launch your brand’s 2019 festival experiential campaign. You hope you’ve worked up enough creative magic to form a lasting memory for the festival goers once the music has stopped. But will it be enough to get these people buying your product again or to form…

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  • Publishing Winners Lists – post GDPR

    If you’ve run a prize promotion before, you’ll be familiar with the fact you need to provide details of the winners of any major prizes – either by publishing them, or making them available on request. This rule ensures transparency and is driven by the CAP Code. The details usually provided are:…

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    What would you do for a FREE £7.50 bottle of wine? Would you be prepared to write 15 words saying why you DISLIKE the wine and then mail it in?….Because surprisingly, the typical British consumer wouldn’t. A shocking fact indeed! In fact the typical British consumer is 8 times more…

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  • The Renaissance of the Door drop

    [A LETTER FROM ME TO AN OLD FRIEND] Hello ‘Door drop’ my old friend. I want to apologise to you. In recent years a new glitzy, more popular friend came into my life called Digital. I have to admit I forgot about you and got rather wrapped up in the…

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  • Big Savings on Customer Acquisition

    Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the different ways in which you can boost your acquisition and/or retention strategies by adopting fixed-fee as part of your sales promotion activity. Involving promotional risk management experts to work alongside your creative agency ensures you develop campaigns…

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  • Experiential teams – could you have done more?

    As your promotional bus pulls away from your experiential event and the team high-fives over what a success it has been, ask yourself a simple question… What % of visitors are likely to go on and buy your product? Here are 5 really simple ‘add ons’ you can make to…

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