Best Performer
Camden Town Brewery
Working with the Camden team, we took the legendary ‘Jack’ Glass – their online bestseller and one of the most stolen items from the pub – and gave it away for free via an on-pack promotion, resulting in the best redemptions we’ve ever seen in that sector.
We built a gift with purchase campaign that invited consumers who purchased a promotional pack to choose from 3 new, limited edition designs for them to pour fresh beer at home.
The high level of online entries also allowed the brand the opportunity to build their database by giving these Camden Hell’s drinkers the chance to opt in to future CRM – with record breaking results!
