CHALLENGING THE STATUS QUO IS A FINE ART

Camden Hells

Overview

Camden Town Brewery like to challenge the status quo. They have a unique, fresh-thinking and artistic personality & heritage.

By teaming up with 12 up-and-coming artists, this gift-with-purchase offered consumers added-value in the form of exclusively produced funky printed art pieces – something that customers would want to proudly display on their wall.

We managed the whole promotion under a fixed fee, which maximised Camden Hells budget and ROI. The free art prints became really popular, but the brand team had peace of mind that their costs were fixed however many prints were redeemed!

Project

Limited Edition Art Prints

Client

Camden Town Brewery

What We Did

Built, managed and protected the campaign

The Results

This promotion helped establish Camden Hell’s unique personality to a new audience (premium beer drinkers) and achieved fantastic results…

  • 20% increase in sales
  • Significantly improved in-store exposure

IPM Award Winner 2020

This unique promotion won us…

  • GOLD – Prize Activation of the Year
  • SILVER – On, In or With Pack Activation
  • BRONZE – Promotional Marketing Management

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