celebrations
Lime Communications
CAMPAIGN: WIN WITH YOUR FAVOURITES
This ‘everyone’s a winner’ campaign delivered fantastic results for Mars and Tesco a year ago, so it was a no brainer to re-run it again this Christmas!
And we're pleased to report that it's performed even better this year!
Once again, shoppers loved the excitement of finding a golden winning ticket in-pack and with the additional buzz of the festive period, engagement levels were elevated.
Spreading the joy across the season, it was available to Tesco shoppers up and down the country and every ticket-finder was a winner with 500,000 opportunities to win prizes of up to £10,000.
Working across all Tesco touchpoints, this 360° campaign brought together digital innovation, in-store creativity and shopper engagement. Highlights include:
- Fantastic online Tesco.com page showcasing the promotion
- Digital signage in-store takeover
- Incredible store-wrapping of Wembley Tesco
We supported Lime Communications in delivering this campaign, building both the consumer journey and prize structure, managing the financial risk and fulfilling the prizes.
