This campaign was developed at a time when consumers were uncertain about what was coming next… from either Brexit or Coronavirus.
‘Certainty’ was what people craved for and what Hardys wanted to communicate regularly at the point of purchase. And so the ‘Certainty Campaign’ was born.
The message was simple. We’re certain you’re going to like this wine. And we’re prepared to put our money where our mouth is!
We worked with Hardys to build this Money Back Guarantee campaign which provided added reassurance to consumers for each and every purchase in the lead up to Christmas.
The guarantee ran across neck tags on selected Hardys 750ml bottles until 31 December, tapping into the ‘valuable’ annual sales period, with 27% of the year’s wine sales occurring during the 12-week run up to Christmas. The campaign aimed to help boost wine sales for retailers during this important period.
