Connecting with music

Jack Daniel's / Haygarth

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This promotion had exceptional standout and engagement levels which resulted in a +28% increase in unit sales compared to the previous year.

The brief was  to reignite Jack’s bold edge and regain cultural relevance so that they would become the go-to summer choice for millennial males across the UK.  The prize choice was key and needed to invoke nostalgia, inspire new memories, be loved by Jack Daniel’s audience… and have a genuine relationship with the brand. Creating a promotion around music prizes succeeded in ticking all those boxes!

“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour – from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.

We worked closely with Haygarth to help them to maximise their budget and create a really seamless consumer journey.


sales uplift

Jack Daniels


All Access with Jack


Jack Daniel's / Haygarth


Consumer journey build, microsite development, URN creation, winner management

What We did



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It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

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