This promotion had exceptional standout and engagement levels which resulted in a +28% increase in unit sales compared to the previous year.
The brief was to reignite Jack’s bold edge and regain cultural relevance so that they would become the go-to summer choice for millennial males across the UK. The prize choice was key and needed to invoke nostalgia, inspire new memories, be loved by Jack Daniel’s audience… and have a genuine relationship with the brand. Creating a promotion around music prizes succeeded in ticking all those boxes!
“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour – from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.
We worked closely with Haygarth to help them to maximise their budget and create a really seamless consumer journey.
