Connecting with music

Jack Daniel's / Haygarth

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This promotion had exceptional standout and engagement levels which resulted in a +28% increase in unit sales compared to the previous year.

The brief was  to reignite Jack’s bold edge and regain cultural relevance so that they would become the go-to summer choice for millennial males across the UK.  The prize choice was key and needed to invoke nostalgia, inspire new memories, be loved by Jack Daniel’s audience… and have a genuine relationship with the brand. Creating a promotion around music prizes succeeded in ticking all those boxes!

“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour – from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.

We worked closely with Haygarth to help them to maximise their budget and create a really seamless consumer journey.

28%

sales uplift

Jack Daniels

Product

All Access with Jack

Project

Jack Daniel's / Haygarth

Client

Consumer journey build, microsite development, URN creation, winner management

What We did

19%

Redemption

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It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

If you think we can help, drop us a message with your details
or call +44 (0)1844 20 20 45.

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