Connecting with Music

Jack Daniel’s

Overview

We have worked with Haygarth on various Jack Daniel’s campaigns.

This one was a little bit special. The prizes needed to sit at the heart of summer, invoke nostalgia, inspire new memories, be loved by Jack Daniel’s audience… and have a genuine relationship with the brand. The answer was MUSIC of course.

“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour – from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.

Project

All Access with Jack

Client

Haygarth

What We Did

Consumer journey build, microsite development, URN creation, winner management

93,000

Competition entries

19

redemption rate vs industry average of 0.5-3%

28

Increase in unit sales vs LY

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