We have worked with Haygarth on various Jack Daniel’s campaigns.
This one was a little bit special. The prizes needed to sit at the heart of summer, invoke nostalgia, inspire new memories, be loved by Jack Daniel’s audience… and have a genuine relationship with the brand. The answer was MUSIC of course.
“All Access with Jack” was an integrated Tesco-exclusive campaign that gave shoppers the chance to win a variety of music prizes every hour – from tickets to our one-off Jack Presents gig to a trip to Tennessee to explore the best of Nashville’s live music.
All Access with Jack
What We Did
Consumer journey build, microsite development, URN creation, winner management