A fantastic surprise and delight campaign that offered kids the chance to be the star on their very own personalised cereal box cover.
It was a huge campaign that ran across 10 European countries.
Consumers with children age 6+ were invited to collect codes from three promotional packs of Kellogg’s breakfast favourites.
They then went online to upload a photo and personalised message including their child’s name, age and favourite colour which all got featured in their very own personalised cereal box cover.
