Personalised Back to School

Kellogg’s

Overview

A fantastic surprise and delight campaign that offered kids the chance to be the star on their very own personalised cereal box cover.

It was a huge campaign that ran across 10 European countries.

Consumers with children age 6+ were invited to collect codes from three promotional packs of Kellogg’s breakfast favourites.

They then went online to upload a photo and personalised message including their child’s name, age and favourite colour which all got featured in their very own personalised cereal box cover.

Project

Free Personalised Box

Client

Zeal

What We Did

Consultancy, Management, Protection, Fulfilment

Multi-Territory Promotions Can Be Daunting

But with Umbrella’s advice and risk management services, we ensure brands can launch their campaigns with peace of mind.

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