Overview
Working with Haygarth we helped London Designer Outlet to launch their first ever promotion-led experiential activation: Check In To Win.
The travel-themed activation offered any shopper who has spent £40 anywhere at LDO the chance to enter an on-site prize draw and be in with a chance to win an amazing £500 getaway voucher – every hour!
All shoppers had to do was take their receipts to LDO’s very own bespoke airport departure lounge, where the Check In To Win flight attendants handed them a numbered boarding pass, making them eligible for that hour’s prize draw. Also included was an exclusive offer from one of the onsite shops or restaurants. The winning boarding pass numbers were called over the PA system by a team of carefully selected ‘cabin crew’ compares.
This event was supported via LDO’s social media channels, consumer PR, OOH and on-site media.
Project
Check In To Win
Client
Haygarth
What We Did
Ensured the promotional budget was maximised and protected.
The Aim
This activation was an ideal way to benefit all businesses under the London Designer Outlet roof (shops, restaurants, cinema etc).
- Increase basket spend across all retailers
- Create buzz and excitement
- Social media engagement
400
Number of prize entries per weekend
500
Prize amount up for grabs
60
The frequency of prize draws
