Interactive football fun

This innovative and engaging promotional mechanic provides Cadbury packs with fantastic standout on the shop shelves year after year.

And Umbrella are proud to have been a key driver in it's successful development and in the ongoing management of the campaign.

Each year the campaign is slightly different, keeping it fresh and exciting for consumers.

But what never changes is the link with football. There is always an on-pack code that takes consumers online where they receive a personalised score (or time of score) for an upcoming football game.  If this matches the actual outcome, they are guaranteed to win a fantastic prize. And the prizes just keep getting better!

This is the campaign that just keeps giving - consumers continue to love it and the brand continues to achieve phenomenal results.