Interactive football fun


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This innovative and engaging promotional mechanic provides Cadbury packs with fantastic standout on the shop shelves year after year. And Umbrella are proud to have been a key driver in it's successful development and in the ongoing management of the campaign.

Each year the campaign is slightly different and in this campaign, Cadbury partnered with six football clubs:

Manchester United, Manchester City, Liverpool FC, Arsenal, Chelsea and Tottenham Hotspur.

To enter, shoppers used their on-pack codes and went online to receive a personalised score for an upcoming football game.

If the predicted score matched the actual match score, they were guaranteed to win a prize. Prizes included VIP Matchday experiences, match tickets, and £5 and £10 Club Shop e-vouchers.



Match & Win 4




Manage the prize journey, maximise the prize fund and limit exposure.

What We did

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