Love Me Or I'm Free

Symingtons-owned snack brand Naked, wanted more consumers to discover the authentic taste of their Asian meal pots and standout next to rival products in the noodle market.

So we built them a ‘Love me or I’m free’ campaign to give those shoppers interested in trialing Naked Noodles a little extra reassurance & push towards purchase. 

Our digital team designed and built the promotion claim website. As well as delivering a slick, on-brand and user-friendly frontend design, the backend also needed to be robust.  To ensure claims were from genuine consumers trailing the product, the online journey required consumers to upload their till receipt, a photo of the product and 15 words about what they did not like about the noodle meal. The backend was also built to securely manage data and bank details. We even incorporated one-time verification into the consumer journey as an extra layer of protection.

All these rigorous checks that we built into the digital journey meant that the number of refund claims wouldn't rocket over the brand’s budget. And by running it as a ‘fixed fee’, we ensured the brand team had absolute budget certainty. So they could just relax back and watch the extra sales come in!