We feel particularly passionate about Oppo Brothers. Perhaps that’s because we’ve worked with them for the last 3 years and witnessed their fantastic growth. Or because we held their hand as they took their first steps into promotional marketing… their first door drop… their first on-pack campaign. Or perhaps it’s because they’re such a genuinely nice bunch of people who sell amazingly yummy ice cream!
The Money Back Guarantee route was another ‘first’ for Oppo and that has really delivered for them against their objective of driving trial. They know that once consumers try their products they love them as much as we do, and come back for more. As a result this mechanic has contributed to penetration growth long after the on-pack campaign has ended.
Oppo has launched in several European countries over the last 2 years, supported with similar on-pack campaigns providing stand out from the freezer and prompting trial. There’s a lot to be confident about when you taste as good as Oppo and nothing says that better than a headline like ‘Love me or I’m free’, in whatever language!
Any consumer claiming had to enter their details on to a promotional microsite including an image of the on pack sticker, and their original itemised till receipt dated within the promotional period to claim their money back. They also had to include a negative review with a minimum of 15 words explaining why they were not satisfied with the product.
Money Back Guarantee / Cashback
What We Did
Promotional advice, maximising budget, consumer journey & website build, back end data management, Ts&Cs, fulfilment and customer service
”Umbrella have been a trusted partner in running European promotions for us over the last three years to help drive trial of Oppo Brothers ice cream.
Together we’ve successfully run category-leading promotions which have helped us become the fastest growing ice cream brand in Europe.
The Umbrella team are extremely commercially minded and have been fantastic at accommodating the needs of a small business and are always there to bounce ideas around with. They’re also nice people to work with too which makes all the difference.Matthew Sherratt,Head of International Marketing, Oppo