Oppo Brothers ice cream promises an irresistible taste without the calories, so driving trial is a key part of their strategy.
We started working with Oppo Brothers at an exciting time. Their ice cream was just starting to get listed in major retailers. However consumers weren't aware that the product was available.
We recommended they run a door drop. This allowed us to target people within the catchment area of supermarkets that listed their product. By including a £2 off coupon, this strong incentive succeeded in driving people in store to redeem against a tub of this decadent ice cream.
A great standout promotion that delivered on cost effectiveness and redemptions!
