Door Drop Campaign

Oppo Brothers

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Door Drop Campaign

Oppo Brothers ice cream promises an irresistible taste without the calories, so driving trial is a key part of their strategy.

We started working with Oppo Brothers at an exciting time.  Their ice cream was just starting to get listed in major retailers. However consumers weren't aware that the product was available.

We recommended they run a door drop. This allowed us to target people within the catchment area of supermarkets that listed their product. By including a £2 off coupon, this strong incentive succeeded in driving people in store to redeem against a tub of this decadent ice cream.

A great standout promotion that delivered on cost effectiveness and redemptions!

Oppo Ice Cream

Product

£2 Off Door Drop Coupons

Project

Oppo Brothers

Client

Promotional consultancy, fixed fee and handling

What We did

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It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

If you think we can help, drop us a message with your details
or call +44 (0)1844 20 20 45.

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