Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the different ways in which you can boost your acquisition and/or retention strategies by adopting fixed-fee as part of your sales promotion activity. Involving promotional risk management experts to work alongside your creative agency ensures you develop campaigns…

For brands wondering how to sensitively market during the Covid-19 climate… here’s a way that will be relevant, worthwhile and provide longevity beyond the current crisis. Firstly, let’s try and focus on the positives… A home-based audience Understanding our audience has suddenly become easier. For once we know exactly where…

According to our analysis, consumers were engaging with on-pack promotions in record numbers during the first lockdown. We saw redemption rates rocket from April 2020 with increases of up to 380% compared to the previous year for the same campaign. We looked at four separate on-pack promotions that have been…

During the last few weeks, as well as quickly adapting to new ways of working, we are all also facing the challenge of keeping brands at the forefront of consumers’ minds, whilst acknowledging the unprecedented times we find ourselves in. With families spending more time at home than ever before,…

A minimum unit price of 50p for alcohol was introduced in Wales on 2 March 2020. This means that promotional marketers will now need to carefully consider their plans for brand activations including alcohol, as they already have to do in Scotland. The Public Health (Minimum Price for Alcohol) (Wales) Act…

If you want a really mahoosively big bang for your buck, then look no further. Promotional Risk Management allows your company to launch high impact marketing promotions at a fixed cost. Promotions that excite your audience Have you ever wondered how smaller brands in your market place can afford to…

Using sport as a hook for your sales promotion is one of the most powerful ways to engage your audience and drive mass participation – often on a global scale. Of all the hundreds of promotions we manage each year, sports-related promotions out-perform all of them hands down, generally redeeming…