Coupon
Cost effective way to drive trial
Coupons are a fantastic way to incentivise
customers to make a purchase by offering a discounted price, a free item, or a
special offer. They can be distributed through many channels such as email,
social media, in-store, sampling, direct mail or door drops. And they pair up
really well with a sampling campaign.
They provide a relatively low cost way to generate interest in a product. And now that digital coupons are being accepted by supermarkets the coupon is becoming even more cost effective and kinder to the environment.
- Attract new customers - trial
- Increase customer loyalty
- Boost sales
- Build brand awareness
