Data Collection
Because quality data has never been so valuable
With a cookie-less future in-sight, it has never been so important for brand owners to own the data they collect.
Umbrella can help you develop your zero- and first-party data strategy. We build really exciting prize promotions, loyalty programmes and gamified campaigns that allow you to reward your customers for sharing their valuable information with you. Best of all, our campaigns are targeting your actual customers rather than a broad-brush approach, so you know that the data you collect is of the best quality.
This data will allow you valuable insights as well as the ability to nurture your audience with personalised content, strengthening and lengthening the relationship between brand and customer.
