Loyalty & Collectors Schemes

For longer term customer retention

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Loyalty and collector schemes enable a brand to engage with their customer in a way that creates loyalty and secures repeat purchases.

Whilst a loyalty scheme tends to be long-running and work on an ‘earn and collect’ tokens or points system, collector schemes encourage customers to make repeat purchases within a shorter promotional period in exchange for a reward. For example, a brand running a promotion that requires a customer to collect codes from 3 promotional packs to claim a free gift.

Points and offers will drive consumers back to buy again, attracted by the prospect of getting something for nothing thanks to a previous purchase.

Why use them?

  • Increase customer retention
  • Sales uplift
  • Drive repeat purchase
  • To collect quality first party data
  • Gather customer insights

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It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

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or call +44 (0)1844 20 20 45.