All Access with Jack
This adapt of last years extremely successful promotion, once again aims to boost shopper penetration of male millennials by appealing to their desire for experiences.
Celebrating the brand’s heritage, consumers could win a ‘Design your own’ USA music tour for 2 people culminating in Nashville’s vibrant music scene and visiting the Jack Daniel’s distillery. Other prizes include Jack Daniel’s mini-fridges, personalised soundwave prints and a weekend mini-break in the city of the winner’s choice.
Running in Tesco’s and One Stop shops this summer, an on-pack neck tag encourages shoppers to scan a QR code that directs them to our custom-made microsite where they enter their unique code.
Services: Consumer journey build, microsite development, URN creation, winner management