andrex store sampling

Comfort-coupon1 Comfort-fixed-fee

Proving to the public that this ‘eco’ toilet paper was just as soft as the usual Andrex roll, sampling stands were set up around major supermarkets. For the true test of softness, shoppers were offered a 50p off coupon so they could trial it in the privacy of their own bathroom! Andrex’s marketing team could concentrate on maximising trial, safe in the knowledge that Umbrella’s fixed fee protected their budget from over-redemption.

Promotion entry methods: Redeem at supermarket

Client: Kimberly-Clark